MARCUS CHEONG

Marcus is a Sydney-based branding/packaging designer and illustrator crafting eye-catching brand identities with strong conceptual foundations. 

Currently a Midweight Brand Designer at UntilNow. 

For freelance enquiries, please feel free to reach out via the following:

Email
Instagram
WhatsApp

01. Bestea
 
Branding and packaging for Bestea, an unsweetened fruit iced tea product with a quirky, playful, but wholesome personality - just like your bestie.

The goal was to create an identity that breaks out of the mold of the minimalism-driven, heritage-based products of the established RTD tea market, while attracting a health-conscious target market who enjoys iced tea.


*Creative Direction
*Branding & Packaging
*Illustration

View full project2024

02. Kyïv Social

Kyïv Social is a social enterprise kitchen serving up Ukrainian food and vibrant cocktails, while providing employment opportunities, practical experience and training for people seeking a brighter future.

The latest restaurant from the Plate It Forward group, the identity aims to show Kyiv Social’s Ukrainian roots while reflecting its classy venue on Broadway.

 
*Creative Direction
*Branding & Identity


View full project


Photography by Kitti Gould
2023

03. Outfitters

Outfitters is Pakistan’s leading fashion retailer offering elevated essentials and affordable yet high quality garments to both Pakistan and the world. 

Building from the brand strategy of ‘Here’s to the Seekers’, the identity embodies Pakistan’s national animal, the markhor, to strive towards the brand mission of giving the whole world access to inspired and fair global fashion.


*Branding, Identity


View full project

Created at DesignStudio

Project Team
James Duru, Principal
Alexis Waller, Creative Director
Jesse McIlwraith, Creative Director
Collette Duong, Senior Designer
Marcus Cheong, Junior Designer2024

04. STYX

Brand identity and packaging for STYX, a mineral-rich water product fit for the gods.

The brand aimed to disrupt the entrenched water industry in Australia whilst providing genuine mineral-rich, alkaline spring water. In collaboration with the client, a brand identity and packaging design inspired by Ancient Greece  was developed serving as the identity’s frontman.


*Creative Direction
*Branding, Identity & Packaging
*Illustration
*Website Design


View full project

Strategy by Dani Sampson
Photography by Dylan Kindermann 2025

05. Endless Book Club

Branding and merchandise for a fictional book club called ‘Endless Book Club’. Celebrating the addictiveness and the endless escapism that comes with reading.


*Creative Direction
*Branding & Identity
*Merch Design

View full project
2024

06. Hipsterburger

A personal project based on the idea of a self-aware hipster burger brand.

Hipsterburger is a hypothetical burger joint that serves classic American-style burgers, shakes & fries - but before it was cool.
 

*Creative Direction
*Branding & Packaging
*Illustration

View full project
2022

07. AK Signs

AK Signs is a signage company based in Marrickville providing design, manufacture and installation of signs for small and large businesses across Sydney.

The goal of the rebrand was to to create an identity that reflected the client’s personal tastes without alienating larger corporate customers who would engage with the brand, while retaining the same company name of ‘AK Signs’.


*Creative Direction
*Branding & Identity


View full project2023

08. T.B.O.P.W.N.B.F.

As a designer wracked by overperfectionism, I decided to create a poster a day for 100 days in order to attempt to overcome my excessive overthinking.

On day 10, I failed and missed several posters in a row. But, I decided to keep going and contribute to an incomplete project. Then, I decided to finish the imperfect project by designing a book out of the posters.


*Creative Direction
*Publication Design


View full project 2022

09. Miscellaneous

A collection of various projects, both client work and self-initiated.

 
*Poster Design
*Illustration 
*Merch Design

2021-2025