Outfitters is Pakistan’s leading fashion retailer offering elevated essentials and affordable yet high quality garments to both Pakistan and the world.
Building from the brand strategy of ‘Here’s to the Seekers’, the identity embodies Pakistan’s national animal, the markhor, to strive towards the brand mission of giving the whole world access to inspired and fair global fashion.
Outfitters
*Branding & Identity
Project Team
James Duru, Principal
Alexis Waller, Creative Director
Jesse McIlwraith, Creative Director
Collette Duong, Senior Designer
Marcus Cheong, Junior Designer