MARCUS CHEONG

Marcus is a Sydney-based branding/packaging designer and illustrator crafting eye-catching brand identities with strong conceptual foundations. 

Currently a Junior Designer at DesignStudio. 

For freelance enquiries, please feel free to reach out via the following:

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01. Bestea
 
Branding and packaging for Bestea, an unsweetened fruit iced tea product with a quirky, playful, but wholesome personality - just like your bestie.

The goal was to create an identity that breaks out of the mold of the minimalism-driven, heritage-based products of the established RTD tea market, while attracting a health-conscious target market who enjoys iced tea.


*Creative Direction
*Branding & Packaging
*Illustration

View full project2024